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Let's model your influence-led growth engine

Pick your goal and plan, then add your current economics.

Brand name

What do you want from creators?

Pick a plan

Show figures in

Also on +$499/mo for higher affiliate sales and fraud prevention

You can switch plans on the results page to compare.

Your results

Your unit economics

Assumptions

Program

Creators reached / mo

Team hours / week

hrs

Hourly cost

$/hr

Affiliates

Accept gift

Seed to affiliate conversion

Affiliates selling each mo

Orders per selling affiliate

/mo

Still active next mo

Commission

Customer discount

Orders from new customers

Max active affiliates

Repeat order rate

UGC savings start after

Posts usable as ads

Repeat order rate is the share of new customers who order again within a year (Shopify average ~28%). Accept gift is % of creators reached. Seed to affiliate conversion is % of seeded creators (those who accepted a gift) who post and join as affiliates. In any month, only some affiliates sell; the rest stay in the program and may sell later. UGC savings start a set number of months after usable creator videos arrive, since brands usually run both before switching off paid UGC.

Partnership ads

Meta spend moved to creator ads

CPA reduction

Creator ad share

Ad share paid on

Months to full CPA savings

Creator ads need a few rounds of testing. Savings build evenly to the full CPA reduction over this many months.

Limit payouts with AdCap

Launch timing

Setup before outreach

wks

Ads go live

month

First-month sales speed

Outreach volume, month 1

Outreach volume, month 2

Join 1 month after outreach

Join 2 months after

Join 3 months after

Outreach builds up to full volume by month 3. The first creators post and sell around day 45; others take up to 3 months. Join timing should add up to 100%.

Halo

Direct visits / mo

Lift

Branded searches / mo

Lift

Direct conversion

Branded conversion

AOV lift

AOV lift after

month

Meta conversion lift, other ads

Monthly Amazon sales

Amazon sales lift

Show halo on the chart

Halo never counts toward payback. It ramps with your active creators and peaks by month 9.

Self-funding month

Month 3

See our assumptions

When your program funds itself

Sales and savings, after all costs Affiliates only

Immediate ROI

Mid-term ROI

Long-term ROIby month 12

After self-funding

est. new revenue once the program is funding itself

from affiliates

from halo

profit

Revenue per $1 = revenue so far ÷ everything spent so far (plan, gifts, team time, commissions, creator ad share).

The halo

People who see your creators, then buy from you directly.

est. incremental revenue a year at full speed.

profit a year

new customers a year

bigger baskets

Halo orders = direct visits and branded searches × lift × conversion, plus a conversion lift on Meta ads that aren't creator ads. Amazon lift counts at your margin minus ~30% Amazon fees. Everything reaches full lift by month 9. The range is half to 1.5× these lifts. The AOV lift applies to affiliate and halo orders. Yearly = month-9 run rate × 12. Never counted in payback.

What moves your results most

Self-funding month and year-one revenue if one assumption comes in worse than planned.

Your first 12 months with SARAL

Want this built from your own Shopify data? We'll model your program with you on a 30-minute call.

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Month-by-month ledger

Built by SARAL, the creator growth platform for Shopify brands.

Directional model built from SARAL program benchmarks. Your category, price point and creator fit will move these numbers. Not financial advice.

Let's model your influence-led growth engine

Your unit economics

Your product

Meta ads budget

Content

Total marketing spend

Your results

Suggestions for faster ROI

When your program funds itself

After self-funding

The halo

What moves your results most

Your first 12 months with SARAL